It’s very simple. Every single social media platform serves it’s own purpose. You cannot be successful dabblling on Facebook. You will not be successful if you do not use Linked in. For local Businesses, Foursquare is a gold mine “free coupon-ing” that nobody uses because they do not know it exists. They miss out on people like me, who live and die for Being the mayor and receiving badges, and specials for checking in.
Another important point STOP ADVERTISING on Facebook posts and thinking this is going to drive people into your store with the ad. It’s not gonna happen. Enough Said.
Google +, on the other hand, has given us some great advantages to increase our online searchability in “real time”
Wondering why should you use GooglePlus in your marketing mix? Just one solid reason, “if you ignore Google+, Google search will ignore you“, says Larry Page co-founder of Google.*