With all the commotion about Reputation Management, why is it so difficult to get reviews – positive ones from yelp and google?
Reason: You are not taking the time to manage and control this. This is allowing others to do it for you.
We have developed a one of a kind system for collision centers and car dealerships that involves their sales and service customers, the happy ones, and rewards them for writing a review.
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CHECK OUT THIS CASE STUDY…
Posted by Rebecca Kon on Wed, Oct 09, 2013 @ 04:01 PM
In case you haven’t heard, it’s already snowing in Colorado. Boots and scarves are starting to be worn nearly everywhere in North America. You may have even noticed an increase in your use of socks. What does this mean? It means it’s time for your Fixed Ops departments to get their marketing plans in gear for the winter months!
Just as dealers have learned that television advertising works even if you can’t demonstrate a clear ROI, they’re learning that social media marketing and advertising work as well.
Read the rest of this article on ADM below
Also watch this video:
Facebook for Dealers – A G plus for sure.
The cream of the crop at both the dealer level and the manufacturer level will have 4 major components to their social media strategy that will make or break them in 2012.
Blog or Social Network such as Facebook, Youtube and Twitter : As consumers, we want to be able to communicate about dealers and manufacturers in a public forum. A blog or personalized social network is the easiest way to make this happen. Without one, the other, or both, consumers will turn to sites such as Google.com, Yelp.com, Dealerrater.com, etc… to make their statement to the public.
Social Network Engagement: Having a Facebook page and Twitter account are not enough. Both dealers and manufacturers must engage with consumers, offering news and feedback as well as entering into public conversations surrounding their brand. In fact, it wouldn’t hurt to engage in ways that have nothing to do with the industry. A Dallas car dealer should express how they feel about the Cowboys winning their division. Honda should (and have recently) let people know about charities they support. In social networking, being human is more important than being corporate.
Videos: More time was spent watching videos in 2009 than reading emails. This is something that people want, and it’s not all about the advertising. Offering helpful videos for people to reference can help dealers and manufacturers “give back” to their customers. For example, many people have a hard time syncing their mobile devices to their mobile-ready new vehicles. Having an instructional video on the website that can be found on the search engines will help with branding as well as reputation.
Search for Customers on Social Media:We’re here. We’re tweeting out when we’re sick of our 1993 Corolla breaking down. We’re updating our Facebook page announcing that we’re going car-shopping this weekend. Yet, nobody seems to be listening other than our friends and family. Once dealers and manufacturers figure that out, they’ll find a gold mine ready to be tapped.